Baggie

Design Thinking Research

Date

Project type

Skills

Feb. - May. 2019

Group Project

Interviews, Observation, Affinity Diagram, Journey Map, Prototyping

About this project

Baggie is a Design Thinking Course project which addresses the problem regarding individuals and food.

The following research methods were used in the project:

Problem Space

Our team members all loved food, but we had a lot of major issues with cooking food. The most annoying thing we had to put up with was finding the right portion sizes for individuals. We wasted so much money and food not being able to shop for one! Based on our experiences and some questions in mind, we started to discover the problem space. 

Why is it so hard to purchase and prepare food for just one person? 

Is there any way we can help to reduce food waste from single-serving meals?

Our Assumptions

Interviews

We interviewed four young people age  20 to 30. All participants only cook for themselves, and three of them have roommates. We asked participants background questions, followed them while they shopped for groceries, went back to their home and then conducted in-depth interviews.

Findings

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Analysis

After interviews, we wrote the participants’ quotes on sticky notes and gather similar quotes into groups.

Insights

Key insight:

Young, busy people deserve to feel confident about the meals they make and the impact of their choices.

How might we...

empower young busy people to feel confident about the food they purchase and the way they use it?

Ideation

We sketched ideas the responded to our How Might We questions and insights. Then, we chose one idea which is both actionable and human-center to work on - a portion perfect bag!

Prototypes & Testing

Prototype 1

Idea

Prototype Version 1

We reformed a tote bag and made our prototype version 1. By actually using the prototype for groceries, we discovered some opportunity areas.

 - The size of the bag limits some convenience purchases. 

 - Have to use plastic bags anyway to keep meat and vegetables separate.

 - Nothing to keep items in the top compartment from falling out.

 - Loading and unloading the bag can cause anxiety.

Prototype 2

Prototype version 2 included the following improvements:

Reactions to the prototype V2

“I stuck to the perimeter of the store because I couldn’t fit any cereal or ice cream or anything like that in the bag.”

“I don’t have a car, so I like the idea of carrying just one bag on the bus. This might help me stick to that.”

Journey Map

Before

Icons created by Adrien Coquet from the Noun Project

After

Icons created by Adrien Coquet from the Noun Project

Final Pitch

HELLO!
MEET BAGGIE

ONE PERSON, ONE BAG
ONE TRIP TO THE MARKET

Shop more often

produce LESS WASTE

Baggie is the grocery bag that helps you live a more sustainable life. Baggie was made to simplify your fridge and reduce food waste.

YOUR BAGGIE

YOUR CHOICE

Specialized compartments, encourage you to buy only what you need. Which helps you save money! And increases the chances that you will use everything you buy.

We also created a mockup website selling our product - Baggie! 

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© Sherry Wu | 2020